The Summer Course Health Promotion & Health Communication is organized by the Department of Health Promotion, which is situated within school CAPHRI and the Faculty of Health Medicine and Life Sciences of Maastricht University. The course leaders are Prof. Hein de Vries, professor in Health Communication, and Dr. Francine Schneider, assistant professor Health Promotion.
About the course
Health Promotion & Health Communication are important fields for researchers, practitioners and policy makers. The goal of this intensive course is to provide an overview of relevant theoretical perspectives, taking the motivational approach as a starting point: how can we motivate individuals and organizations to adopt healthy behaviours and policies? In particular, the transition of theory into practice will receive substantial attention.
After following this course you will be able:
• to apply planning models;
• to use models to assess the motivational determinants of health behaviours;
• to develop health communication interventions;
• to evaluate interventions;
• to reflect on optimal marketing strategies involving multiple stakeholders.
The course will include plenary lectures, demonstrations and practical exercises. Plenary lectures will be used to provide insights into the main theoretical principles underlining this course. During the demonstrations experts will present on the successful application of this theory by providing real-life examples of health promoting interventions. During the practical exercise all participants work in small groups to discuss and apply the theory to several relevant health problems.
Upon active participation during and completion of all elements of the course participants will receive a certificate.